| FOR IMMEDIATE RELEASE |
Contact: |
H&C® SHIELD PLUS™ ULTRA ACRYLIC CONCRETE STAIN PROTECTS AND
BEAUTIFIES YOUR HOME’S CONCRETE SURFACES
Protects
Concrete, Enhances Your Home Inside And Out
Cleveland, Ohio—January, 2004—Remember the old phrase; step on a crack, break your mother’s back? If you’re looking for a way to help prevent those aging surface cracks around or outside your home, there’s a solution that won’t break your bank account. H&C® Shield Plus™ Ultra Acrylic Concrete Stain can add long-lasting protection and beauty to both new or old masonry and concrete, including pool decks, basement floors, asphalt, concrete blocks and stucco walls.
Recommended for interior and exterior use, on both horizontal and vertical surfaces, the stain can be applied on new or even previously painted surfaces. Additionally, the stain’s unique formula works by bonding with concrete and masonry to form a tough shield so it doesn’t fade, peel or flake. Silicone within the stain also defends against water, oil, gas and more, allowing H&C Shield Plus Ultra Acrylic Concrete Stain to offer protection that’s well worth the investment.
“With products like the Shield Plus Ultra Acrylic Stain, H&C Concrete continues to be a pioneer in the development of innovative concrete sealing and staining products,” commented Pete Donati, Product Manager for H&C. “This product is one of many, created in response to a growing consumer demand for cost-efficient, simple ways to complete home improvement projects that beautify, as well as extend the life of significant investments.”
-More-
H&C® SHIELD PLUS™ ULTRA ACRYLIC CONCRETE STAIN
PAGE TWO
While fighting the effects of time and climate changes, the water based stain also beautifies your home at a fraction of what it would cost to replace existing concrete surfaces. Moreover, you can choose from 80 available stain colors that can help you create a distinctive, unique appearance inside or outdoors.
Once you’ve chosen your preferred stain color, its easy DIY application can be completed in the following six, simple steps:
STEP ONE – CLEANING THE AREA
· Clear the area to be stained. Remove oil and grease spots with H&C De-Greaser. Rinse thoroughly.
STEP TWO – ETCHING THE AREA
· In a plastic sprinkling can, combine one part H&C Cleaner & Etcher with two parts water. Sprinkle evenly on the concrete and agitate with a stiff broom until foaming stops. Rinse well and allow to dry completely. If another etching product is used follow package directions carefully.
STEP THREE – INSPECTING THE AREA
· Inspect surface to ensure that cleaning and etching were successful. Surface should feel like 120 grit sandpaper. Repeat step two if necessary. Wait 24 hours before applying stain.
STEP FOUR – APPLYING THE STAIN
· Brush or roll on first coat. (1/4” to 3/8” nap quality roller cover is recommended.)
H&C® SHIELD PLUS™ ULTRA ACRYLIC CONCRETE STAIN
PAGE THREE
STEP FIVE – APPLYING A SECOND COAT
· Refer to the label directions for drying time to recoat. Trim exposed side edges for a professional look. Inclined areas can be textured by adding Sharkgrip™ Slip-Resistant Additive to the final coat.
STEP SIX – ALLOWING THE STAIN TO DRY
· The surface will be ready to enjoy after one hour for light foot traffic, and vehicle and heavy traffic after 72 to 96 hours. Please refer to product labels for more specific instructions.
Your new concrete creation will require some maintenance to keep it looking its very best. If used outside, continued weathering can make concrete colors appear faded, so make sure you re-seal your colored or stenciled concrete every two to five years after the initial application. Following these tips will help to ensure you can enjoy your concrete artwork for years to come!
H&C Concrete Stain has been a leader in the field of specialty and concrete coatings since 1953. With state-of-the-art technology, research and manufacturing, as well as complete technical field support, H&C offers a complete line of concrete and masonry stains, sealers, water repellents and specialty products for both the commercial and DIY marketplaces.
To learn more about H&C Shield Plus Ultra Acrylic Concrete Stain, or any other H&C Concrete products, visit www.hcconcrete.com, or call H&C Concrete at 1.800.TO.STAIN (1.800.867.8246).
###